By Jordan Davies After watching the presentation NASA’s David Delgado + Dan Goods at 2015 AIGA Design Conference, I became more informed on how the design process takes place in more complex environments. From the start of the video, I was very interested in the stories that Delgado and Goods…

By Jordan Davies After watching Simon Sinek’s lecture on the why factor of branding, it led me to thinking more in depth about why I do the things I do when designing, and the questions I ask while looking at other people’s designs. Typically, on a day-to-day basis, I don’t…

By Jordan Davies After watching the Ted Talk on flag design, it reminded me a lot of the principles of logo design. The first similarity is that they both represent something larger than itself. When designing a flag, you’re designing something that represents an entire city and the people in…

While I have never personally attended a conference, I have an idea of what I think they would be like. I imagine myself standing in a line that wraps around a building. Wearing a badge that’s attached to a lanyard, eagerly awaiting going into a large building for several hours…

By Jordan Davies What presentation pit falls are you guilty of? Some of the pits falls I tend to fall guilty of while presenting my work is a lack of confidence. When I started the Viscom major last fall, it was a really difficult process for me getting use to…

By Jordan Davies The brand I chose to focus on is the Ordinary. The Ordinary is a Canadian skincare brand originally released in 2016. The main goals of the Ordinary’s products are to create simple, authentic, and non-traditional products that are one of a kind. It’s pioneering products and branding…

UX Writing is a form of writing that’s purpose is to make convenience and a pleasurable experience for users. There are certain aspects of it that allow for it to be considered similar to, yet also different from visual communications as a whole. Whether you want to go into illustration…